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Nothing On? Surely You Jest

Rocking on the radio about the television back in 1992, Bruce Springsteen famously sang “There’s fifty-seven channels and nothin’ on.”

He got the number wrong.

Live (or "On Demand"), and in living color (and HD).

Live (or On Demand), and in high-definition.

Comcast Corp., which provides subscription cable television services to households in Lower Pottsgrove (PA) Township and elsewhere, said Wednesday (Oct. 15, 2008) that it had increased the number of its high-definition (HD) viewing choices to more than 1,000. “Consumers can’t get enough HD, so we’re now offering … five times more than last year,” said Derek Harrar, the company’s senior vice president of video services.

Forget that “nothin’ on” wisecrack too, Harrar added. Comcast’s additions, he said, are “about having the highest-quality content consumers really want, whether they want to watch live or on their schedule.”

Comcast knows, by the way, that you’re watching those large, flat, colorful screens more frequently and longer than before. It said recent HD viewer trends indicate:

  • Viewing time spent with HDTV increased nearly 50 percent in four years.
  • The number of households receiving HD service is expected to almost double during the next three years.
  • Of homes that subscribe to HD cable service, 27 percent have hooked up two or more sets.

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