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Small Firms Optimistic, Survey Says

The nation's small business owners, like those who occupy Sanatoga's village district, seem optimistic despite the economy.

The nation's small business owners, like those who occupy Sanatoga's village district, seem optimistic despite the economy.

SANATOGA PA – A majority of small business owners nationwide say they still see opportunities for growth despite the country’s troubled economy, according to results of a survey last month by a manufacturer of personal finance and business software.

Eighty-two percent of owners of businesses with fewer than 10 employees – a group much like the majority of firms that occupy the Sanatoga village district – told Intuit Inc. they remain fairly optimistic about the future. The positivity declined from a similar survey six months earlier, however, when 91 percent claimed to be optimistic.

The survey, conducted during mid-October, also showed mall businesses are realistic about the economic downturn. Sixty-seven percent say worrying about how to find new customers keeps them up at night. Sixty percent plan to focus on reducing costs and retaining current customers.

Many respondents admitted tough times are nothing new. More than 60 percent said they had previously survived a recession.

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