Visit us on Google+

Swans Scarce, Christmas Pricey

Ho-Ho-How much did that cost?

Ho-Ho-How much did that cost?

POTTSTOWN PA – The cost of gifts described in the classic holiday song “The Twelve Days of Christmas” has jumped a lavish 8.1 percent over last year, according to a yearly economic analysis supplied by PNC Bank‘s Wealth Management division.

According to PNC’s 24th annual Christmas Price Index (CPI), the total cost of the song’s gifts at 2008 prices is $21,080, up $1,573 from last year. Going online for the same stuff was even less of a bargain: that grand total was $31,957, almost $11,000 more than the traditional index.

Seven Swans-a-Swimming proved to be a driver of this year’s index, with a whopping 33.3-percent increase in price due to their scarcity. Buyers would spend $5,600 this year for swans, compared with $4,200 in 2007, accounting for $1,400 of the $1,573 increase. Who’d have guessed that birds would blow the gift budget?

For pricing, PNC’s sources ranged from retailers (five gold rings, pear trees) to personnel recruiters (maids-a-milking) to the National Aviary in Pittsburgh (french hens, calling birds, geese-a-laying, the swans, turtle doves, partridges) and Philadanco, a modern dance company in Philadelphia (drummers drumming, pipers piping and lords-a-leaping).

The PNC Bank branch office closest to Sanatoga village center is at 1535 E. High St.

Photos by PNC and Björgvin Guðmundsson

Like what you read? Get even more of it, free. Subscribe to The Post.