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White's Still Tops For Cars

LOWER POTTSGROVE PA – Of almost 4,000 cars owned by township residents, it’s a safe bet that over 700 of them are painted white.

Least favorite? Yellow or gold.

Least favorite? Yellow or gold.

White and white pearl are the top vehicle color choices in North America for the second straight year, according to Dupont Corp., which manufactures car paint. Its 56th annual “Automotive Color Popularity Report,” issued Tuesday (Dec. 9, 2008), said a combined 20 percent of car owners expressed a preference for white and white pearl over any other color. reports that 3,803 cars are registered to households within Lower Pottsgrove. Extrapolated against Dupont’s report, that means 760 should be white. Another 646 are likely black (the second color choice, Dupont said, winning favor with 17 percent of car owners), and about the same number are silver (which took third place).

Those may not be the top three much longer, though.

True chromatic colors like blue and red are becoming more popular, Dupont claimed. Blue, in particular, is catching on worldwide as the new green because people understand it to represent the preservation of nature. “Imagine a clear blue sky, mirrored in a pristine blue lake, and you’ll get the picture,” a corporate spokesman said. “It’s a universal favorite.”

For popularity of other colors, see the chart above.

Graphic by Dupont Corp.

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