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Business Pros Urge Better Branding

Marcia Fortley, left, and Nancy Hohns.

Marcia Fortley, left, and Nancy Hohns speak to WOW.

SANATOGA PA – “Don’t make yourself over,” Nancy Hohns and Marcia Fortley told women dining Tuesday (Feb. 10, 2009) afternoon in Sanatoga, “make yourself better.”

Hohns and Fortley, branding experts from the Sinking Spring-based Anderson Group, provided tips for creating personal and company brands during the monthly Women of the Workforce (WOW) luncheon of the TriCounty Area Chamber of Commerce, held at Cutillo’s Restaurant, 2688 E. High St.

Two of their suggestions for creating a better brand, as reported by chamber Marketing Director Ashley Eisenhower:

  • Make friends with your mirror. Look honestly at the image you and your business project to the world, they said. Because it may be difficult to see your own flaws, the duo suggested creating a “kitchen cabinet” group of peers who will point out strengths and weaknesses.
  • Create a signature style. Be consistently known or remembered for wearing red lipstick, or having a unique business card that sets you apart from the crowd. Consistency’s important, Hohns and Fortley emphasized, because repetition reinforces the image, positive or negative, being projected to the world.

Branding, they told the WOW group, helps create a way for their businesses to flourish despite difficult economic times.

WOW’s next event will feature “Lessons Learned: How B101 finds success in focusing our marketing on our customers,” presented by Blaise Howard, general manager and vice president for B101 FM, on March 17 (2009; Tuesday) from 11:30 a.m. to 1:30 p.m. in La Massaria Restaurant at the Bella Vista Golf Course, Gilbertsville PA.

Photo provided by the TriCounty Area Chamber

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