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Wachovia Keeping Its Logo … For Awhile

Wachovia's branch office on East High Street, Pottstown.

Wachovia's branch office on East High Street, Pottstown.

POTTSTOWN PA – Even though Wachovia Bank has been owned by Wells Fargo since Jan. 1 (2009), don’t expect old signs to come down, or new ones to go up, anytime soon.

Wells Fargo corporate blogger Matt Wadley, in an article posted Monday (March 23, 2009), acknowledges “the Wachovia name will be gracefully retired in time.” Until financial centers are converted, however, “the Wachovia name and logo will continue to be used on their own in almost every case, including branch signs, account statements, Web site content and all the rest,” he wrote.

Wells Fargo agreed to buy Wachovia late last year after it suffered heavy financial losses as a result of the 2008 mortgage crisis. Wachovia  operates branch offices in Pottstown, Limerick, Boyertown, Phoenixville, and Collegeville.

The banks are conducting what Wells Fargo representative Kathryn Dinkin characterized as a gradual combination into “a seamless organization.” Re-branding could take as much as a year, she told the South Florida Business Journal earlier this month (March 16, 2009).

“It can be confusing to customers if you rebrand before you can deliver on that brand,” Dinkin told the business newspaper. “We will do it very slow and thoughtfully.”

Editor’s note: This article resulted from a reader inquiry received Wednesday (March 25, 2009). If there’s a story that affects Lower Pottsgrove (PA) Township or Sanatoga village which you think needs to be explored, send an e-mail (sanatoga@yahoo.com) to The Sanatoga Post. Please include your name, address, and phone number for follow up and verification purposes.

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