Categorized | Business

Sanatoga Springs Promotion In Flux

LIMERICK PA – If the recent disappearance of what once was an abundance of promotional hype is any indication, the highly discussed Sanatoga Springs retail shopping center – proposed to be built on the south side of the Sanatoga interchange of U.S. Route 422 – seems to have taken a lower profile.

That doesn’t mean the project itself is gone; it’s not. Although its promotional activity may be changing, components that comprise Sanatoga Springs are still very much in evidence and available.

Eleven property listings at the Route 422 and Evergreen Road, Limerick (PA) Township, site – ranging in size from 5,000- to 200,000-square-feet – continue to be found on Co-Star, a national commercial property database used by the project’s developer, O’Neill Properties Group of King of Prussia, and others for marketing purposes. A brochure is available there too. The offerings are being represented by O’Neill’s Matt Fell, according to Co-Star.

A Google aerial photo map, circa 2008, of the intersection of Evergreen and West Lightcap Roads in Limerick Township.

A Google aerial photo map, circa 2008, of the intersection of Evergreen and West Lightcap roads in Limerick Township.

But O’Neill has conspicuously removed mention of Sanatoga Springs from the main commercial properties page on its website, where it once held a prominent position. In recent weeks it’s also taken down or moved a separate website formerly devoted solely to Sanatoga Springs, which billed the project as a “premium gateway” to shopping, residential and entertainment activities at the interchange.

Page not found, the website reports.

Page not found, the website reports.

Gone, too, is an accompanying full-color brochure with a cover that pictured a young woman holding several shopping bags and hugging a man while looking happily into the camera lens. An adjacent headline on the formerly downloadable document called Sanatoga Springs “the prime location at the Philadelphia Outlets.”

And a real estate brokerage that specializes in filling shopping centers with retail clients, and which had been assigned to bring tenants to Sanatoga Springs, no longer includes the project in its active portfolio.

O’Neill representatives appeared before Limerick supervisors in mid-April, online news resource WhatsThe422.com reported, to seek their approval of a Keystone Opportunity Zone designation for the site. The designation might offer state benefits that make the project more attractive to investors and others. Supervisors deferred, suggesting instead that the developer first talk with the Spring-Ford School District.

No matter what future projects may occupy the vacant land surrounding the interchange, Lower Pottsgrove and Limerick townships have pledged to be mutually ready for them. Both passed resolutions last month announcing their agreement to cooperate on planning and other issues that affect the interchange.

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2 Responses to “Sanatoga Springs Promotion In Flux”

  1. Reginald says:

    To the contrary. according to people in the know , the project may be bigger then ever.

    Gone also are the Tornetta signs and gone also is Tornetta marketing his parcel adjacent to Oneill. It looks like a bigger and more bountiful development then ever!

  2. Murphy says:

    The projects in limerick are full steam ahead. There are agreements in place for all of the Overstreet property, the Boyd Casino Property, 350 Evergreen Road, Potty Queen and all of Tornetta’s parcels that are now removed from COSTAR as well.

    This will be a huge development across from Lower Pottsgroves huge development.

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