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Zoning Board Sets Hearing For Sunnybrook Sign

A billboard promoting events at Sunnybrook Ballroom, seen from its parking lot below the East High Street bridge at Sunnybrook Road. Pottstown Memorial Medical Center is in the background at right.

The existing events billboard at Sunnybrook Ballroom, as seen from its parking lot below the East High Street bridge at Sunnybrook Road.

SANATOGA PA – An electronic sign proposed to help Sunnybrook Ballroom promote its upcoming events, which would be purchased through funding from a long-delayed Montgomery County grant, is the subject of a hearing scheduled by the Lower Pottsgrove (PA) Township Zoning Hearing Board for May 11 (2010; Tuesday) at 6 p.m. in the municipal building, 2199 Buchert Rd., Pottstown PA, the board announced Monday (April 26).

The public may attend, and comment during, the hearing.

The non-conforming sign – a “general purpose,” “double-faced, internally illuminated” device on a free-standing pole, according to the board advertisement – exceeds the permitted size of 15 square feet and the maximum height of 4 feet allowed in the light commercial and office district in which the ballroom, 50 Sunnybrook Rd., Pottstown PA, is located. The sign also would be located within 15 feet of the edge of an existing roadway.

All those conditions require variances from the board before the sign could be erected. The hearing date was published as a legal notice in The (Pottstown PA) Mercury newspaper, the board’s publication of record.

The sign and, until now, Sunnybrook’s failure to seek zoning board approval for its installation, was the subject of a public scolding issued April 5 by the township Board of Commissioners. They contended representatives of Sunnybrook Foundation, which owns the ballroom, weren’t acting fast enough to claim the county grant money.

The new sign would replace an aging billboard, on East High Street just northeast of Pottstown Memorial Medical Center, that must be changed by hand every time an upcoming event is announced at Sunnybrook. The $80,000 county grant that Sunnybrook won, then the township refused to accept, and then was won back again, was first awarded during 2008.

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