SANATOGA PA – They flash. They blink. They scroll. They wink. They light up the darkness. And tonight (Thursday, Jan. 20, 2011), computerized electronic signs of all kinds and sizes are scheduled to prompt what could be an extended philosophical discussion among members of the Lower Pottsgrove (PA) Township Board of Commissioners.
Lamar's existing signs on Porter Road, as seen from the westbound lane of U.S. Route 422.
On its agenda when the board meets at 7 p.m. in the municipal building, 2199 Buchert Rd., Pottstown PA, is further consideration of an application by a Reading PA company, Lamar Advertising of Penn LLC, to erect a large highway billboard on Porter Road that displays “electronic changeable message faces.”
Lamar has already announced its intent to legally challenge the board’s decision three years ago to limit the size, shape and intensity of electronic signage. It was set to take the first step in its fight last month, during a township Zoning Board of Appeals hearing, but both sides agreed to delay that confrontation and continue talking.
The scope of the discussion has grown since. Two other businesses located within the township are known to want such signs as well, and other requests seem likely to follow. Commissioners must eventually decide whether they want to continue to restrict signage, which some critics contend contribute to a community’s visual blight, or whether they should be more business-friendly and change their minds.
Also scheduled tonight are:
- Potential approval of a fire insurance escrow act that could help Lower Pottsgrove collect overdue taxes and fines from the proceeds of fire insurance settlements;
- Consideration of a new cable television franchise agreement between the township and Comcast Corp., negotiated at the board’s request by a third-party organization on behalf of Lower Pottsgrove and other townships; and
- A request for the appointment of special counsel in a proposed land development project.
A copy of the board agenda is been available for download from the township’s website, here.
Related:
- All Signs Point To More Township Signage Talk Tonight
- Anticipated Township Billboard Battle Gets A Reprieve
- Legal Fight Shapes Up Over Signs In Lower Pottsgrove
- Advertisers Propose Colorful, Electronic Sign In Township
Related (to the Lower Pottsgrove Board of Commissioners’ meeting of Jan. 20):
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[...] All Signs Point To More Township Signage Talk Tonight Further discussion of electronic signage within Lower Pottsgrove is on the agenda at tonight’s Board of Commissioners’ meeting. [...]