SANATOGA PA – Constant Contact Inc., a Waltham MA-based provider of e-mail distribution services to more than 400,000 businesses, on Wednesday (March 16, 2011) named The Sanatoga Post and The Post Publications network as one of its 2010 All Stars. The honor is bestowed upon companies that consistently follow ethical e-mailing practices while enjoying high rates of recipient participation.
The Post has relied on Constant Contact since 2008 to deliver its daily headlines newsletter by e-mail, while giving readers the opportunity to take (“opt-in for”) or drop (“opt-out from”) the newsletter at any time, no questions asked. Constant Contact also employs strict delivery and anti-spamming rules to ensure readers’ e-mail addresses remain private.
As of Wednesday, the service had delivered more than 87,000 e-mails on The Post’s behalf.
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Constant Contact also reported The Post’s rates for e-mail “opens” (representing messages actually read by recipients) and “click-throughs” (the number of embedded links readers clicked on to see content) were three to four times higher than publishing industry averages.
“Obviously, we’re honored by Constant Contact’s attention,” Post Managing Editor Joe Zlomek said. “It’s been clear from the launch of The Post that readers wanted the news we offered. And when we began the e-mail headline newsletter, readers also made clear it would be refused if it couldn’t be trusted, or if their privacy was violated. We’re happy to fulfill our promises on all counts.”
Fortunately, Zlomek noted, advertiser interest has followed reader interest. Since The Sanatoga Post began accepting advertising in November 2010, its number of advertising clients, the number of ads served, and the click-through rate for advertising response all have climbed monthly. “We’re pleased to be able to satisfy our sponsors too,” he said.