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Another Auto Dealer Considers Sanatoga Location

POTTSTOWN PA – There’s a “Tri-County Chrysler-Dodge-Jeep” auto dealership in Heath OH, 162 miles west of Pittsburgh. There’s another dealership by that same name in Little Valley NY, 74 miles east of Erie PA. And, if signs erected last week are any guide, apparently a third such dealership – called, guess what? – is destined to open in Sanatoga.

Vinyl banners affixed Sunday (Oct. 23, 2011) on the east and west sides of the former Driven AutoPlex, 2148 E. High St., Pottstown PA, proclaim that now-vacant building will someday be the new home of a “Tri-County Chrysler-Dodge-Jeep-Ram” dealership. An opening date is not announced on the signs.

Apparently coming to Sanatoga: Tri-County Chrysler-Dodge-Jeep-Ram at 2148 E. High St. The building formerly housed Norco Auto Group, and then the Driven AutoPlex

Management of the dealership itself, however, may be familiar to car shoppers in the greater Pottstown area. The business entity name is owned by Bermont Motors Inc., a veteran Chrysler and Jeep dealership that has operated for years at Route 73 and Swamp Pike, Gilbertsville PA. The name was registered earlier this month (Oct. 7, 2011) by Bermont with the state Department of State.

Members of the Lower Pottsgrove (PA) Board of Commissioners are likely to be among those who happily welcome a new retailer back into the heart of the Sanatoga village district. The board has occasionally lamented the loss of commercial firms along East High Street during the past two years. That list includes Driven; its predecessor, Norco Auto Group; the nearby Hollywood Video and its related video game franchise, as well as the InkStop business supply store in the same plaza; and the Rite Aid Pharmacy across the street.

Driven was the last tenant to occupy the automobile showroom, multi-bay repair garage and outdoor inventory parking areas at 2148 E. High. It closed there in late June (2011) due to what management said were “economic reasons,” as did Norco Auto 20 months earlier.

However, automobile sales nationally have since been looking up, The New York Times reported Oct. 3. Sales during September 2011 rose 9.9 percent, the highest level in five months, The Times reported. Growth was similarly strong across all three Detroit automakers: General Motors, Chrysler and Ford. Discounting, new model introductions, and the redesign of older models all have helped, it said.

The East High Street structure was built in 1975; was last sold in June 1988 for $967,000; and was last assessed at a value of $1,934,740. Its listed owner is Stuarts Inc., 175 S. Pleasant View Rd., Pottstown PA, according to the Montgomery County property records database.

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