Dewey Wins! Tasting Room Opens!
If you’re a lover of history, or a fan of politics, you’re undoubtedly familiar with the iconic 1948 photograph (left) of then-just-elected U.S. President Harry S. Truman. He’s seen holding up a copy of that year’s Nov. 3 edition of the Chicago Tribune newspaper; “Dewey Defeats Truman,” its headline boldly proclaimed. The paper got it wrong, of course. It went to press before all the election results were in, gambled on naming the winner, and lost.
The folks at Sly Fox Brewing Company, 331 Circle of Progress Dr., Pottstown, currently have the same kind of problem.
Sly Fox has placed a big financial bet on the future of the borough. Despite what seem to be Pottstown’s own perpetually headline-making woes, the company invested heavily to open a beer brewing and canning facility on the west side (and its vote of confidence is greatly appreciated). The plant includes a beer tasting room that was to have opened to the public last Thursday (July 5, 2012).
It isn’t open yet, and Sly Fox was up front about the reason. On its Facebook page, the company acknowledged it “missed a requirement by the Pennsylvania Liquor Control Board” (right) and could not open the “Tastin’ Room,” as its called, until the bureaucracy gives an official okey-dokey.
Members of the Sly Fox publicity team, however, already had a full head of foam when the delay was announced. They won front-page, feature story treatment about the plant in the July edition of Route 422 Business Advisor, the monthly magazine of the TriCounty Area Chamber of Commerce. The magazine’s cover headline announces “Production Brewery and Tastin’ Room Now Open In Pottstown.”
At least that’s half-right. The brewery is going full tilt, with three brews in its tanks right now.
By the way, if you want advance notice of when the Tastin’ Room actually will open, subscribe to the Sly Fox newsletter here.
Memo To Exelon: Pottstown’s Radio Station Is On-The-Air
The May 17, 2010, edition of “Notebook Worthy” noted that Exelon Nuclear had published and distributed a 2010-2011 Emergency Planning Guide referring to Pottstown radio station WPAZ-AM 1370 as a source of news and information in the event of a radiation release from the Limerick Generating Station. WPAZ had been off the air since December 2009.
Fast forward to 2012. The formerly silent WPAZ is the now robust (and very interesting to hear) and re-named community radio station WBZH-AM, “The Buzz,” still located in ‘PAZ’s old digs on Maugers Mill Road, Pottstown. Program Director Dave Devlin of Gilbertsville and his staff work hard to ensure the TriCounty (western Montgomery, eastern Berks and northern Chester) area gets great local news, entertainment and advertising, around the clock.
Maybe no one at Exelon noticed.
Its 2012-2013 guide was just mailed to the area’s thousands of homes, including a list of three Montgomery County AM radio stations. WBZH isn’t among them. Sigh.
Well, That Advertising Must Have Worked
Hallman Retirement Neighborhoods, the Sanatoga-based company that creates residential developments for people age 55 and older, has renewed its sponsorship of the Pottsgrove High School varsity baseball field. Its agreement with Market Street Sports of Lancaster, which represents the Pottsgrove School District in negotiating many of its advertising partnerships, was approved late last month by the Board of School Directors.
The 2012-2013 contract marks Hallman’s second year in the program. Apparently, it was satisfied with the first.
Editor’s note: Notebook Worthy is a series of occasional articles; find others like it, here.