ElectNext Boosting Voter Insight, Pottsgrove Grad Finds

ElectNext may tell voters more about the people they select for public office

ElectNext Boosting Voter Insight, Pottsgrove Grad FindsPHILADELPIA PA – Wharton School graduate Keya Dannenbaum contends that, thanks to databases, politicians know far more about the American public and its voting habits than members of the public knows about the people who run, or seek to run, their government. She calls that a “huge data divide.”

To bridge the gap, and help make Americans more politically savvy, Dannenbaum in 2011 created ElectNext, a start-up company that already has raised $750,000 in venture capital and landed deals with the Washington Post, NBC Politics, PBS NewsHour, and Hearst Television.

Erin Zlomek, formerly of Sanatoga PA and a Pottsgrove High School and Virginia Tech graduate, interviewed Dannenbaum for Bloomberg BusinessWeek magazine about her start-up firm and the strides it’s making with support of regional backers like Comcast Ventures.

Graphic from TechCocktail

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