POTTSTOWN PA – Radio station WBZH-AM, the Maugers Mill Road broadcasting icon that returned to the airwaves about a year ago after being closed then sold by its previous owners, went off the air again Tuesday (Nov. 13, 2012), according to The (Pottstown PA) Mercury.
Its license is held by Four Rivers Broadcasting, a chain that operates several area stations providing faith-based programming. WBZH, or “The Buzz” – the handle its promoters favored – was operated separately under contract by a non-profit group focused on supplying community news and information. The group’s payments were in arrears, and Four Rivers literally pulled the plug.
WBZH lacked a strong advertising sales force, and had difficulty selling its services to Pottstown area merchants, station Programming Director Dave Devlin told The Mercury.
What isn’t lacking, apparently, is interest in the Pottstown listening audience. Other station operators have already approached Four Rivers about picking up, probably in modified form, where The Buzz left off. They might combine other formats with the most popular shows ‘BZH offered, creating a sort of hybrid programming with potentially broader appeal, The Mercury reported.
Four Rivers officials said the station could be back on the air within months.
- Read a story by reporter Evan Brandt, titled “‘Buzz’ off the air: Local AM station WBZH ‘goes silent’” and published Wednesday (Nov. 14, 2012) by The Mercury, here.