POTTSTOWN PA – A short film about the Schuylkill River Heritage Area – of which the Schuylkill River Park in Lower Pottsgrove Township, Riverfront Park in Pottstown, and the Schuylkill Canal in Mont Clare are an integral part – is scheduled to air beginning Monday (Nov. 19, 2012) on national television networks, heritage area promoters announced Friday (Nov. 16).
One-minute commercials touting the heritage area will appear regionally from Monday through Nov. 25 in prime-time slots between 6 and 11:45 p.m. on several networks, including CNN, Fox News, MSNBC, CNBC, Family Net, and CNN Headline News. It also will be available Monday on the heritage area’s website, here.
Additionally, a 3-to-5 minute short form documentary produced by a film crew from American Milestones, which covered the Schuylkill River Sojourn in June (2012), will broadcast beginning Nov. 26 on PBS television stations nationwide. Exact times and dates are at the discretion of its stations, but the film will be shown at the end and beginning of regularly scheduled programs.
The film is the latest in a documentary series by American Milestones, which also interviewed Heritage Area Executive Director Kurt Zwikl, Betsy Daley of the Schuylkill Canal Association, and Barbara Pollarine of the National Park Service.
Funding for the project was provided by the William Penn Foundation, Greater Philadelphia Tourism Marketing Corporation, and the Philadelphia Convention and Visitors Bureau.
Photo from the Schuylkill River Heritage Area