POTTSTOWN PA – Advertising pays. Sometimes it pays the advertisers by attracting new customers and increased business. Sometimes it pays in goodwill, as in providing sponsorships and grants that favorably burnish a public image. And as of last week in the Pottsgrove School District, it apparently also will pay for a new sports scoreboard.
Pottsgrove will buy a new electronic scoreboard for its girls’ varsity sports field, adjacent to the high school football stadium, at a cost of $7509 with money earned from its partnership with the Lancaster PA-based Market Street Sports Group. Market Street brings revenue to the district by working as its official sponsorship representative for advertising and related promotions.
Deals engineered by Market Street helped label the high school tennis courts with signage from Mishock Physical Therapy and Associates; similarly treat the baseball field with signs from Hallman Retirement Neighborhoods, and rename the high school gym for the Tri-County Area Federal Credit Union.
Those and other sponsorships have raised tens of thousands of dollars for the district in recent years, and the Board of School Directors has regularly dipped into the fund to pay for mostly sports-related amenities it might not otherwise afford.
The latest is the scoreboard, payment for which was approved by board members during their meeting last Tuesday (Feb. 12, 2013). Business Administrator David Nester said it would be positioned so teams using different portions of the field for varied sports would benefit from its use. In should be installed during the coming girls’ softball season, Nester said, although maybe not at its start.
Related (to the Pottsgrove Board of School Directors’ Feb. 12 meeting):
Photo from Google Images