SANATOGA PA – Constant Contact Inc., a Waltham MA-based provider of e-mail distribution services to more than 400,000 businesses nationwide, on Tuesday (March 12, 2013) named The Sanatoga Post and The Post Publications LLC as one of its 2012 All Stars. The honor, received by The Post for a third consecutive year, is bestowed upon companies that consistently follow ethical e-mailing practices while enjoying high rates of recipient participation.
The Post has relied on Constant Contact since 2008 to deliver its daily headlines newsletter by e-mail, while giving readers the opportunity to take (“opt-in for”) or drop (“opt-out from”) the newsletter at any time, no questions asked. Constant Contact also employs strict delivery and anti-spamming rules to ensure readers’ e-mail addresses remain private.
As of Tuesday, the service had delivered more than 228,750 e-mails on The Post’s behalf. Because of its continuing growth, the total of Post e-mails sent was 49 percent higher that of 2011.
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Constant Contact also reported The Post’s rates for e-mail “opens” (representing messages actually read by recipients) and “click-throughs” (the number of embedded links readers clicked on to see content) were more than 2-1/2 times higher than publishing industry averages.
The Post Publications LLC readership, as measured and verified by Google Analytics, has averaged 9,928 unique individuals monthly during the past nine months.