The Board of School Directors agreed Tuesday (March 12, 2013) to pay The Communication Solutions Group of Jenkintown PA $3,000 during coming months to conduct and report on focus groups whose preferences are likely to determine the direction of a new Pottsgrove marketing campaign.
Superintendent Shellie Feola refers to the effort as one of “visioning” and “branding,” in which three focus groups “assess how the district is perceived versus how it wants to be perceived.” One group will consist of administrators and board members only; the second, of faculty members and other staff employees; and the third, of public participants.
That’s where you come in.
Up to 15 community residents will be invited to participate in the public session, which is scheduled to be held April 24 (Wednesday) at 7 p.m. in the district offices, 1301 Kauffman Rd. If you’d like to be among those whose names are drawn from a list to join the group, you’ve first got to be on the list. Call the district office at 610-327-2277 for more information, or wait for a notice to be released later this month through its Power Announcement system.
Board members get to offer their observations early, on April 16, Feola said; the district employees’ focus group will precede the public one, also on April 24 at 4 p.m.
The public gets to play another role too, Feola told board members. Once Communications Solutions finishes its research and offers branding ideas to consider, they’ll be put up for public vote. The winning “preferred brand” – a logo, a slogan, a concept, and maybe more – will be consistently used by the district from then on, she said.
Addenda (of March 20):
The above message from Superintendent Shellie Feola, inviting district residents to participate in the focus groups, was distributed via e-mail on March 20 (2013; Wednesday). This graphic is linked to the SurveyMonkey registration form mentioned in the message.
Related (to the Pottsgrove Board of School Directors’ meeting of March 12):