POTTSTOWN PA – Rita’s Italian Ice stores in Pottstown, Royersford, North Coventry, and Boyertown will observe today (Thursday, March 20, 2014) as the First Day of Spring just as their franchise namesake has for the past 22 years: they’ll give away their product.
Free Rita’s Italian Ices will be distributed in a limited edition cup, in any available flavor of a patron’s choice, from noon to 9 p.m. at its locations at:
- 808 N. Charlotte St., Pottstown;
- Limerick Square Shopping Center, 70 Buckwalter Rd., Royersford;
- The Shoppes at Coventry Square, 501 E. Schuylkill Rd, North Coventry; and
- 309 E. Philadelphia Ave., Boyertown.
Rita’s, with headquarters in Trevose PA, claims to be “the world’s largest” Italian Ice chain with more than 600 stores. It will use the free sampling event to debut its newest flavor, STARBURST® Cherry Italian Ice. However, guests can choose from a selection of more than 65 flavors that are made fresh daily with real fruit.
The company also is sponsoring a First Day of Spring Photo Contest. Store visitors are encouraged to take photos of themselves enjoying an Italian ice, tag the photos with #ritasfirstdayofspring, and post them to Facebook, Twitter and Instagram from today through Sunday (March 23).
Entries will be judged on creativity, originality and spirit, and a grand prize winner will receive free Rita’s products for a year; two runners-up will receive a special Rita’s Spring Picnic Pack, and honorable mentions will receive gift vouchers from Printstagram. Winners will be announced March 27.
Photo from Rita’s Italian Ice