Advertising sponsorship for the Tri-County Federal Credit Union appears in Pottsgrove’s old gym (at top) during a basketball game
LOWER POTTSGROVE PA – Market Street Sports Group LLC, a Lancaster PA-based company that since 2008 has helped the Pottsgrove School District solicit corporate sponsorships for everything from its new gymnasium to tennis courts and ball fields, has won the continued confidence of the Board of School Directors. It extended a contract with Market Street through 2020 and beyond.
Market Street’s efforts to promote the district as a place where companies can spend their marketing dollars to reach interested prospects like parents, families, and students has brought tens of thousands of dollars over the years to a special board discretionary fund. The company earns a 30-percent commission on sponsor payments.
The revenue has paid for products and services, most of them sports-related, for which directors might not find a home in Pottsgrove’s annual budget.
Just how the money gets used has been a recent discussion topic during meetings of the board’s Athletics and Co-Curricular Committee. Some non-sports district programs have asked if they, too, could submit requests for support from the fund. The committee agrees, and is in the process of revising its submission guidelines and paperwork to expand access.
The contract, approved 7-1 by the board with director Bill Parker opposing during its June 27 meeting, locks in the district relationship with Market Street for three years and then continues it “from year-to-year thereafter until terminated by either party.”
Parker questioned whether the district could effectively emulate Market Street’s efforts in-house and save on commission costs. Business Administrator David Nester bluntly acknowledged the district’s past attempts to do that were “failures.”
Market Street, according to its website, also provides marketing sponsorship services to the Pottstown, Upper Merion, Pennridge, Conestoga Valley, Lancaster, West York, Hempfield, Dallastown, and Lampeter-Strasburg, school districts.
Related (to the Pottsgrove Board of School Directors’ June 27 meeting):
- Pottsgrove Extends Contract For Market Street
- Some In Pottsgrove Riding New Buses To School
- Pottsgrove Handles Post-Budget Clean-Up
- Pottsgrove Budget Final; Taxes Rise 0.39 Percent
File photo by The Post Publications