Advertising Sizes, Placements and Pricing
Unlike print ads that often are quickly viewed and then discarded, sponsors’ ads in The Post Publications appear 24 hours a day, 7 days a week to maximize their visibility and enhance their calls for reader action.
- And your message reaches thousands of LOCAL residents. The Post is read by an average of more than 14,000 people in western Montgomery County every month. See our readership figures here.
We prefer to link advertisements directly to specific locations (known as landing pages) on the advertiser’s website. Customized landing pages can expand on a message that the advertisement itself only hints at, and further encourage readers to take specific action: “buy now,” “read more,” or “click here” are examples.
We accept a variety of online advertising sizes to run on a full-month (30 calendar days) plan. All prices cited are the minimum flat-rate cost of a 30-day run; although runs are accepted for shorter durations, we do not pro-rate.
728 x 90 (measured in pixels, also known as a leaderboard; above). It occupies only one position: at the top of a page immediately beneath the banner. Only one leaderboard appears per page, and may rotate with up to as many as three other advertisements upon a page refresh. Benefits: Premium visibility, large size. Cost $70.
300 x 250 (also known as a medium rectangle; at right) is the most commonly requested ad size. It can occupy any one of four positions in the right column of every page in any publication, and may rotate with up to as many as three other advertisements upon a page refresh. Benefits: high visibility, high frequency. Cost: $50.
336 x 280 (known as a large rectangle; at left). It occupies only one position on a page: at the bottom of any published story. Only one large rectangle appears per page, and may rotate with up to as many as three other advertisements upon a page refresh. Benefits: Premium contextual placement, readership focus. Cost $60.
Visa and MasterCard payments for advertising can be accepted through a Paypal account. Payments by check should be made payable to The Post Publications LLC.
The Post Publications also can cater to specific advertising campaigns, custom ad sizes and placements, or ad photo galleries, videos and podcasts. Let’s talk about how we can meet your business needs.
- To get started with your advertising program, call publisher and managing editor Joe Zlomek at 484-343-5361 or send him an e-mail to firstname.lastname@example.org.
Advertising Discounts And Advertiser Assistance
Long-term advertising placement agreements benefit both the publisher and advertiser! For each six-month advertising commitment to The Post Publications, advertisers will receive a free month. For a 12-month commitment, advertisers will receive two free months.
The Post Publications encourage and accept – at the rate of once monthly, without charge – press releases or stories from its sponsors that are advertorial in nature. These are clearly labeled as a “Sponsor Message,” are generally no longer than 500 words, and can be accompanied by 1-2 photos or other artwork. Sponsor Messages are written by the sponsor or someone it designates, with editing guidance from the publisher. Sponsor Messages are not considered news. Sponsors may, of course, submit legitimate news about their businesses to The Post Publications for potential placement as part of its regular news stream, but acceptance is at the publisher’s discretion.
Advertising In The Post Publications
Ours is increasingly a new media world, but finding information about local communities remains an old need. The Post Publications publishes information that affects residents of the Pottsgrove, Pottstown and Spring-Ford Area school districts in southeastern Pennsylvania.
The Sanatoga Post and other online news services of The Post Publications are perfect vehicles to promote products and services to their large audience of local readers and avid Internet users. Our readership is eager to hear about what business offer, and readers prefer to do business with people with whom they can build a relationship.
Advertising opportunities within The Post Publications’ network allows merchants and service providers to promote their businesses to these active communities, and bring our motivated, interested readers to their doorstep.
Our Publications And Their Geographic Markets
The Post Publications launched in August 2008 with a single local news website. We currently publish four separate sites:
1) The Sanatoga Post (http://sanatogapost.com), our flagship, serving residents of the Pottsgrove School District and Lower, Upper and West Pottsgrove PA townships;
2) The Pottstown Post (http://pottstownpost.com), primarily serving residents of the Pottstown School District and Pottstown PA borough, but also occasionally providing news for Boyertown and Gilbertsville PA (north), Douglassville and Amity PA (west), and North Coventry PA(south);
3) The Limerick Post (http://limerickpost.net), primarily serving residents of the Spring-Ford Area School District, Limerick PA township and Royersford PA borough, but also occasionally providing news for Collegeville, Phoenixville and Oaks PA (east); and
4) The Schwenksville Post (http://valley.limerickpost.net), primarily serving residents of the Perkiomen Valley School District, Upper and Lower Frederick, Upper and Lower Salford, Perkiomen and Skippack townships, and the borough of Schwenksville.
Our Readers And Their Demographics
As of March 2016, monthly readership of The Post Publications network totaled more than 24,000 unique individuals, according to Google Analytics.
Quantcast estimates our readership is about equally divided between men and women. It reports readers’ ages generally range from 35-64, but readership in the 18-34 age range is growing. Fifty-seven percent of our readers have no children of school age.
Fifty-eight percent of readership households earn between $100,000 and $150,000, Quantcast estimates; an additional 26 percent earn between $50,000 and $100,000. Seventy-two percent have attended either college or graduate schools.
The majority of our readers are Caucasian, according to Quantcast, followed by African-Americans, Asians and Hispanics.
About 24 percent of our readership uses a tablet, smart phone, or other high-end mobile device to view our sites, according to Google Analytics. All of The Post Publications are built with what is known as “responsive design,” which means our sites can automatically sense the device being used by the reader and adjust its presentation to fit the size of almost any screen.