Tag Archive | "The Perkiomen Valley Patch"

20110601-PatchLogo

Pottsgrove Makes Seating Room For More News Outlets

POTTSTOWN PA – It became a bit crowded last week in the press section of the Pottsgrove School District‘s Kauffman Road administrative office conference room. That’s because more members of the press have begun showing up for the Board of School Directors’ meetings.

States with Patch editions (in dark green)

District residents now have not one, not two, but three different and independent sources of Pottsgrove school information on which they might rely.

Sanatoga Post Managing Editor Joe Zlomek and Evan Brandt of The (Pottstown PA) Mercury newspaper – who merits the title “dean of the Pottsgrove reporting corps” – were joined at last Tuesday’s (May 24) meeting by Jamie Richard, representing a new online news service known as “The Pottstown Patch.”

The Pottstown Patch, which launched last week, is the latest in a series of efforts by AOL Corp. (formerly America OnLine) to expand its revenues by selling advertising that accompanies local news content. Supervised by Editor Teresa McMinn, to whom Richard answers, the Pottstown edition intends to cover the borough, the Pottstown and Pottsgrove school districts, Lower Pottsgrove (PA) Township and Sanatoga, and occasionally more rural places like West Vincent.

AOL also operates a Limerick Patch (covering Limerick, Royersford, Spring City, and the Spring-Ford School District) and a Perkiomen Valley Patch (covering Collegeville, Schwenksville, Trappe, and the Methacton and Perkiomen Valley school districts), as well as a Phoenixville Patch, Norristown Patch and West Chester Patch. Almost 60 Patch services are up in running in Pennsylvania alone, and others operate in 21 additional states.

More news outlets, of course, mean more choices for news consumers. It’s been an interesting exercise during the past week to compare perspectives on stories generated by The Post, The Mercury, and The Patch when all three cover the same events.

That Pottsgrove has a press section at all surprises some visitors. It’s a six-foot-long white table, accompanied by two chairs, that the administration thoughtfully set aside for media use. Almost 20 years ago directors wrestled with determining how and from what vantage points reporters would be allowed to use recording devices during board deliberations, and decided an official table was the best answer.

The December 1992 district policy that established the press table also allows the board president to control how much camera lighting can be used during meetings.

Members of the media being an ornery lot , the press table is rarely used. Reporters sit with the audience (their theory presumably being they’ll stand out less in a crowd). The table, however, conveniently holds publicly available copies of the board agenda and forms that must be completed by individuals who wish to address the board during time it reserves for comments.

Related (to the Pottsgrove Board of School Directors’ meeting of May 24):

Posted in Business, Limerick, Lower Pottsgrove, Pottsgrove Schools, Pottstown, SanatogaComments (8)

20101206-Journalist-GetReligionOrg

More News Competition Edges Way Online Into MontCo

COLLEGEVILLE PA – From the 1880s through the 1940s, according to quilting historian Barbara Brackman, “The Perkiomen Valley Patch” referred to a quilt sewing pattern found primarily in Southeastern Pennsylvania and New Jersey. The patch became so famous it was documented in a book titled “Lest I Shall Be Forgotten,” by Goschenhoppen historians Nancy and Donald Roan.

The competition's getting fierce.

The new take on The Perkiomen Valley Patch is scheduled to arrive today (Monday, Dec. 6, 2010), 70 years later … and online.

It’s the name of what is being described as “a hub of local news and information for and about the Perkiomen Valley,” intended to cover most of the municipalities within the Perkiomen Valley School District: Collegeville, Schwenksville, and Trappe boroughs, and Lower Frederick, Perkiomen, and Skippack (PA) townships.

The Perkiomen Valley Patch will be located at perkiomenvalley.patch.com, according to an e-mail distributed Wednesday (Dec. 1) from The Patch.org Foundation, its sponsor and primary funder.

The organization reports its mission is to establish local news websites in communities with populations of between 15,000 and 100,000 people “that are under-served by media and would benefit by having access to local news and information about government, schools and business.”

The foundation promises to employ a full-time journalist “who acts as reporter, editor and all-around manager,” and also plans to rely on contributors. It intends to accept news tips from the public, will sell online advertising to merchants and service providers, and said it is “dedicated to returning the profits from Patch.org Foundation sites back into the community.”

In years past, traditional daily newspapers like The (Pottstown PA) Mercury and The (Norristown PA) Times Herald, both of which are owned by the Journal Register Company, covered Perkiomen Valley municipalities somewhat exclusively. The Independent, a long-standing Collegeville weekly newspaper, did too until its demise, and the now-inactive “What’s The 422?” website published news from there for awhile.

Observers think the new competition should be interesting to watch, particularly if its pitch of “returning profits” appeals to community-minded advertisers.

Patch currently operates 12 separate community news sites in southeastern Pennsylvania, and reports that 23 more are expected to launch in the near future, including those for Phoenixville and West Chester. That’s where two other Journal Register papers – The Phoenix and The Daily Local News, respectively – call home.

Illustration from GetReligion.org

Posted in Business, Limerick, NewsComments (1)


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