‘Breaking Dawn’ Sets Record, Due In Part To Pottstown

POTTSTOWN PA – As record-setting ticket sale totals rolled in Monday (Nov. 21, 2011) for “Breaking Dawn Part 1,” the latest installment of the Twilight Saga series of movies, owners of the new Carmike Cinema 12 in Pottstown and its Big-D digital auditorium could proudly proclaim, “We had a piece of that!”

Carmike Cinema's new 12-theater complex at Upland Square Shopping Center

Carmike Cinemas Inc. marked the grand opening Thursday through Sunday (Nov. 17-20) of its 12-theater complex in the Upland Square Shopping Center by showcasing the fourth movie in the teen vampire franchise. Thousands of local patrons arrived, Director of Marketing Terrell Mayton said, to help boost the movie’s gross sales in the U.S. and Canada to $138.1 million.

That gave Breaking Dawn the fifth-best weekend opening ever for a single movie, according to Bloomberg News.

Carmike’s 12 theaters accommodated more than 2,300 guests at a time in what Mayton described as “luxurious comfort” at its just-built facility on Upland Square Drive in West Pottsgrove (PA) Township. The complex features large-format digital movie presentations “with bigger screens, bigger and better sound,” and “comfortable high-back luxury chairs” equipped with retractable armrests and convenient cup holders, he said.

An indoor box office gives patrons a chance to escape the weather, and combines with a large lobby and multiple concession areas.

But the showpiece of Carmike’s building, Mayton said, is its Big-D branded auditorium. It includes a wall-to-wall screen that’s 62 feet wide and nearly three stories tall, surround sound, and digital projection of two- and three-dimensional features. Its Christie Brilliant 3-D flash projector, the company boasts, creates a light output of 30,000 lumens and a picture quality with noticeably higher resolution than HD.

The weekend opening made West Pottsgrove one of the first communities in the country to get Big-D technology, Mayton added. Within the next 40 days, Carmike will open similar facilities in Chattanooga TN, Minneapolis MN, and St. Clairsville OH. Carmike specializes in locating theaters in  small to mid-sized communities. It currently operates 235 theaters with 2,215 screens in 36 states.

Sometime next month, the company reported, Carmike also plans to hold a special gala grand opening night at Upland Square to benefit community charities.

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