Lehigh Valley Wins Bid To Bring Tourism Tour This Way

BETHLEHEM PA – Discover Lehigh Valley, the official destination marketing organization for Lehigh and Northampton counties in eastern Pennsylvania, will host the ninth annual Mid-Atlantic Tourism Public Relations Alliance Media Marketplace from Sept. 18-21 (2012) at historic Hotel Bethlehem in Bethlehem PA. The event attracts more than 100 invited journalists and 50 destination marketing organization members from the Mid-Atlantic region to the Lehigh Valley.

Crayola is among the Lehigh Valley manufacturers whose tourism appeal will help  Lehigh Valley bring in new business later this year

The draw at Crayola is color, naturally

“Discover Lehigh Valley is thrilled to have put together a successful bid and won the opportunity to host the … marketplace,” said Kim Lilly, executive vice president of Discover Lehigh Valley, said Monday (March 19). “In addition to all the added hotel room nights, this event will bring a wave of exposure in the Mid-Atlantic region to Lehigh Valley’s attractions, restaurants and events.”

The alliance is a grassroots group of tourism marketing and public relations professionals who work through travel journalists to promote the Mid-Atlantic region as a travel destination. The annual marketplace event highlights an area’s local hot spots, as well as lesser-known treasures to a broader group of reporters and destination marketers. Press from last year’s event, held in Solomons MD, accounted for more than $194,000 worth of news coverage.

Marketplace participants will have several options in exploring the Lehigh Valley. These familiarization tours are designed to give journalists and destination marketing organizations a broad showcase of local attractions. Some locations, such as The Crayola Experience and C.F. Martin and Co., are nationally known. Others, Lilly said, including Strawberry Acres and the Sigal Museum, “are less familiar but equally engaging.” Attendees will also explore some of the area’s best restaurants and retail locations.

The Lehigh Valley region of eastern Pennsylvania is located about one hour north of Philadelphia and less than two hours west of New York City. Lehigh Valley is home to the cities of Allentown, Bethlehem and Easton, as well as dozens of small towns and boroughs.

At the heart of the area is the Lehigh River, which cuts through Lehigh Valley’s beautiful countryside. The region is steeped in pre-Colonial, early-American and industrial history, and has a wide range of tourist attractions.

Photo from Discover Lehigh Valley

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