Battle Among Local Urgent Care Sites Heats Up

NORTH COVENTRY PA – The local fight for urgent care patients is becoming more intense.

One of three new Tower Health Urgent Care locations is scheduled to open Monday (July 6, 2020) in Suburbia Shopping Center at 16 Glocker Way in North Coventry Township, the Reading PA-based non-profit healthcare provider announced. Two others, to be located in the Sinking Spring and Thorndale areas, have openings scheduled in coming weeks.

The additions to Tower’s urgent care network of more than 20 sites represent the most recent expansions in a fast-growing and highly competitive health care field. Tower is battling for market share against specialty firms like Patient First (76 sites total, including Pottstown and Collegeville), American Family Care (180 sites total, including Phoenixville), and MedSurg (Gilbertsville).

Others in related healthcare fields are establishing footholds in the same lucrative market. CVS Pharmacy’s Minute Clinic brand operates a Collegeville site, along with four others within 18 miles of Pottstown. And although the RediClinic brand is concentrated inside RiteAid Pharmacies in the Philadelphia area, it too has opened a nearby site in Norristown.

A rising percentage of consumers are attracted to urgent care centers because they offer longer office hours than most physicians’ practices, often don’t require appointments, have substantially reduced wait times, and can provide routine medical services at lower cost, according to studies by the PricewaterhouseCoopers’ Health Research Institute.

The most frequent users of urgent care centers? Millennials, emergency medicine billing company DuvaSawko reports.

DuvaSawko observes that 25 percent of all patients seen at urgent care centers are members of the nation’s largest generation: the 83 million American millennials born between 1981 and 1996. They’re “used to having everything they need just a few clicks away,” and are “are not willing to wait several hours” for treatment options.

The North Coventry facility, like all Tower Health urgent care sites, will be open “365 days a year from 9 a.m. to 9 p.m.,” the non-profit said. It joins others Tower operates in Douglassville, Gilbertsville, Limerick, and Oaks. They “provide walk-in care for a variety of conditions including colds, flu, allergies, asthma, sore throat, sports injuries, minor lacerations, sprains, earaches and earaches, and preventative services such as physicals, vaccines, and occupational health,” Tower added.

Additionally, all Tower Health Urgent Care centers rely on an electronic medical records system called Epic, used across Tower facilities. Because Epic consolidates all Tower-related patient health information into one record, the company touts it as “leading to more informed clinical decisions, improved outcomes, and seamlessly coordinated care.”

Photo by Fernando Zhiminaicela via Pixabay, used under license