Pottstown LA Fitness, Others Rename as Esporta Fitness
POTTSTOWN PA – Pottstown’s LA Fitness franchise, located at 120 Upland Square Dr. Ste. 120, is being renamed as Esporta Fitness (at top) as part of a market transitioning, it announced last week to members and employees.
Signage at the Pottstown location (at right) said members are “grandfathered” into dual memberships for both Esporta and LA Fitness; that they would retain all LA Fitness privileges, and would have access to other LA Fitness locations if they were multi-club members.
It also indicated the Pottstown location would add a new “functional training area,” and was preparing an extended schedule to operate 24 hours a day.
Esporta Clubs are offering special promotional pricing for new members during a limited time, a Pottstown representative said.
Other, but apparently not all, LA Fitness locations also are affected. Similarly making the change to Esporta are clubs in East Norriton, Downingtown, and West Chester.
In a call Thursday (July 8, 2021) to the LA Fitness at Providence Town Center in Collegeville, an employee there said it would not be part of the name change. A worker at LA Fitness in Wyomissing said it, too, would not change.
Photo by The Post