Be A Star Within Seconds … or Not, Speaker Says

Carolina DiGiorgio, Sylvie di Giusto and Tiffany Seitz (at top) all were featured speakers Thursday during the first annual REACH Conference conducted by the TriCounty Area Chamber of Commerce

POTTSTOWN PA – It will take the average person, reading aloud at a normal pace, roughly seven seconds to complete this sentence.

The first seven seconds of an encounter, professional consultant and author Sylvie di Giusto told an audience Thursday (Nov. 4, 2021) in Pottstown, are “all it takes for someone to judge you.” It’s important, then, to make each second count, she explained to those attending the first annual REACH: Empowering and Connecting Women Conference hosted by the TriCounty Area Chamber of Commerce.

di Giusto, keynote speaker for the conference intended to help build personal potential, told the 90 people in attendance that how they looked, acted, and communicated in person, as well as appeared online, all must match how they want others to perceive them. “Make sure your appearance, behavior, communication, and digital footprint reflect you,” she advised.

She also urged audience members to carefully consider how they craft their self- and public images. Think of yourselves, di Giusto suggested to those in the crowd, as super-powered individuals. What superpower statements would they make, she wondered, if asked to describe or recognize their skills and talents?

Her book, “The Image of Leadership: How Leaders Package Themselves to Stand Out for the Right Reasons,” and her study of personal branding to positively influence careers, led to the formation of her company, New York-based Executive Image Consulting LLC. di Gusto signed copies of the book for those attending the conference.

Also speaking at the event were:

  • Carolina DiGiorgio, president and chief executive officer of Congreso de Latino Unidos Inc. in Philadelphia, who discussed “Supporting Others’ Potential.” Speaking of her team and those she has met in her career, DiGiorgio encouraged the audience to “build others up. You want your leaders to feel confident;” and
  • Tiffany Seitz, Miss Pennsylvania 2019 and 2020, who talked about her platform of “Adoption Advocacy – Restoring Hope, Transforming Lives.” Potential “is about growth,” she observed. “Where you start does not dictate where you’ll end up.” Seitz noted that philosophy applied to her own life. As a newborn, she was addicted to cocaine, and later adopted by foster parents.

The chamber’s Second Annual REACH Conference will be held Nov. 3 (2022), it announced. REACH is a chamber program designed to bring together professional women in the TriCounty region to network, build relationships, and access professional development and educational opportunities that will empower and inspire.

During the conference Carina Hatfield, owner of Weigner Insurance and Financial Services Inc. in Pottstown, received the first REACH Outstanding Service Award for her work on the REACH Committee and organization of REACH Coffee Chats that meet virtually each month.

The REACH Conference was sponsored by Seedcopa, Cody Systems, and PECO Energy.

Photo provided by the TriCounty Area Chamber of Commerce