Merchants Greeted Customers on Small Business Saturday
Lisa Romero, at top, from The Swamp Door Antiques & Curiosities in Gilbertsville
POTTSTOWN PA – Shoppers looked for hard-to-find gifts, and a bargain or two, as cash registers rang Saturday (Nov. 27, 2021) across western Montgomery County during the annual post-Thanksgiving “Small Business Saturday” observance. It was conducted nationally by financial services company American Express, and promoted locally by the TriCounty Area Chamber of Commerce.
The event celebrates small businesses, and encourages consumers to shop locally at the start of the holiday shopping season. There seemed to be plenty of that kind of activity during the Thanksgiving weekend, as regional and national estimates indicated buyers with pent-up demand spent record amounts for holiday gift-giving.
For its part, chamber representatives distributed Small Business Saturday promotional materials during visits to member businesses. Chamber Programs and Member Engagement Director Alice Funk said the visits gave her an opportunity to personally several business owners who looked forward to what for some is their most anticipated sales period.
Shopping small businesses helps directly sustain the local economy, the chamber noted. With another 26 days remaining (as of Monday, Nov. 29) for customers to complete their gift lists, it suggested they be sure to consult the chamber’s online member directory and discover a variety of businesses worthy of their visit.
The chamber, founded in 1927, is a membership-based organization serving businesses in western Montgomery, southeastern Berks, and northern Chester counties, as well as along the Route 422 corridor.
Photos and captions provided by the TriCounty Area Chamber of Commerce