YWCA Offers Women Free Online Entrepreneurship Course

POTTSTOWN PA – Women entrepreneurs age 18 and older are being invited by the Pottstown-based YWCA Tri-County Area to join a free, self-paced, online program that it said could help them turn an idea into a sustainable, profitable business.

The course, “Women’s Empowerment 360,” is available through the YWCA in cooperation with an online consulting service called Ureeka. It’s designed to help women overcome barriers to start and sustain a business. Ureeka was founded in 2018 to focus on helping entrepreneurs build business success, and includes peer support in addition to instruction and guidance.

Women who join the YWCA course become lifetime members of the Ureeka community. Its curriculum is ideal, the organization said, for aspiring or budding entrepreneurs of any age, “Main Street” and “mom and pop” businesses, farmers market vendors, online sellers, small businesses, job creators, and full-time employees looking to start their own business.

“Starting a business should be rewarding, exciting and challenging,” Program Coordinator Shirley Williams said. “Being able to start a business and make it profitable takes time and is a big risk. It’s even riskier if you don’t have sufficient resources, feel inadequate, have had no exposure to entrepreneurship, or not sure what type of business to start.”

“Women’s Empowerment 360” is intended to help women increase their knowledge and confidence as an entrepreneur through steps to create, maintain and grow a business, as well as from support of professional coaches, one-on-one mentoring, and a nationwide community of peers. “Members get access to business courses such as strategy, marketing, finance training … for six months at no cost,” Williams added.

Program participants also may enroll in YWCA adult education programs, high school equivalency, and English as a Second Language. Career preparation support also is available to those interested. For more information, send an e-mail to Williams at WE360@ywcatricountyarea.org.

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