Marketing Fix Boosts Pottsgrove WMCTC Enrollment

Visitors (at top) watch pasta being made during a Western Center open house held last March

LOWER POTTSGROVE PA – A simple and discreet change in phrasing may have been an effective key to boost future enrollment by Pottsgrove School District students at the Western Montgomery Career and Technology Center, district Superintendent Dr. David Finnerty said Tuesday (Jan. 10, 2023).

Last Aug. 29 marked the first day of the center’s current 2022-2023 academic year. It provides occupational and technical instruction for learners in Pottsgrove, Spring-Ford Area, and Upper Perkiomen schools, and its enrollment has grown steadily as students and their families weigh the salary and career value of skills-based education against rising college or other post-secondary costs.

School administrators, teachers, and parents agree the Limerick center’s offerings may not be appropriate for, or appeal to, all students. But Finnerty indicated he believes it couldn’t hurt to have Pottsgrove students at least experience how the center might interest them. So he said the district implemented what amounts to a minor marketing fix.

“We have made a change in how we introduce our students to the Western Center,” Finnerty explained to the audience attending the district school board meeting. “Previously we had required a letter of permission to allow our eighth graders to attend. And this year, we flipped it. We said we were going to send all our eighth graders unless parents sent in a letter to opt out.”

The result? Nearly all the eighth graders attended the center open house and saw the programs it makes available, Finnerty reported. While it’s still very early in the enrollment process for next year, initial requests for placement at the center “are significantly up,” he said.

The district already had 45 applications submitted as of Monday (Jan. 9), “which is a tremendous number for us, and the season hasn’t even really started yet,” the superintendent noted. “I’m very excited about students getting the opportunity to begin charting their course in earnest about what they’re going to do after graduating high school.”

Photo by The Post

Other coverage of the Pottsgrove school board Jan. 10 meeting:

Pottsgrove Marketing Fix Boosts WMCTC Enrollment
A simple change in presentation prompted more Pottsgrove School District students to attend an open house at the Western Montgomery Career and Technology Center. The result? Coming year enrollments there are already rising.

Little Things: ‘Grove Kids Warm School Board Hearts
Small gestures and acts of kindness mean a lot to anyone who volunteers their time to an organization or cause. That was certainly true Tuesday, as Pottsgrove school board members were recognized for their time and efforts.

Raises Given Tuesday to 17 Pottsgrove Administrators
In a list of new salary levels approved Tuesday night by Pottsgrove Board of School Directors, 17 district administrators generally received raises of between 2 and 3 percent.

Pottsgrove Board Honors Eight District Retirees
They’ve worked in varied duties, amassed a combined 112 years of service, and chose to retire during the past academic year. Pottsgrove’s school board honored departing employees Tuesday, and presented each with a new gift.

PCTV Live-Streamed Pottsgrove’s Jan. 13 Meeting
The Tuesday (Jan. 13, 2023) meeting of the Pottsgrove Board of School Directors’ meeting was live-streamed by Pottstown Community Television, and then archived on YouTube.

Administrator Salaries on Pottsgrove School Agenda
Salaries and other forms of compensation for Pottsgrove School District administrators covered by its state-required plan are scheduled to be approved Tuesday night by its school board members.