Marketing Fix Boosts Pottsgrove WMCTC Enrollment
Visitors (at top) watch pasta being made during a Western Center open house held last March
LOWER POTTSGROVE PA – A simple and discreet change in phrasing may have been an effective key to boost future enrollment by Pottsgrove School District students at the Western Montgomery Career and Technology Center, district Superintendent Dr. David Finnerty said Tuesday (Jan. 10, 2023).
Last Aug. 29 marked the first day of the center’s current 2022-2023 academic year. It provides occupational and technical instruction for learners in Pottsgrove, Spring-Ford Area, and Upper Perkiomen schools, and its enrollment has grown steadily as students and their families weigh the salary and career value of skills-based education against rising college or other post-secondary costs.
School administrators, teachers, and parents agree the Limerick center’s offerings may not be appropriate for, or appeal to, all students. But Finnerty indicated he believes it couldn’t hurt to have Pottsgrove students at least experience how the center might interest them. So he said the district implemented what amounts to a minor marketing fix.
“We have made a change in how we introduce our students to the Western Center,” Finnerty explained to the audience attending the district school board meeting. “Previously we had required a letter of permission to allow our eighth graders to attend. And this year, we flipped it. We said we were going to send all our eighth graders unless parents sent in a letter to opt out.”
The result? Nearly all the eighth graders attended the center open house and saw the programs it makes available, Finnerty reported. While it’s still very early in the enrollment process for next year, initial requests for placement at the center “are significantly up,” he said.
The district already had 45 applications submitted as of Monday (Jan. 9), “which is a tremendous number for us, and the season hasn’t even really started yet,” the superintendent noted. “I’m very excited about students getting the opportunity to begin charting their course in earnest about what they’re going to do after graduating high school.”
Photo by The Post
Other coverage of the Pottsgrove school board Jan. 10 meeting:
Pottsgrove Marketing Fix Boosts WMCTC Enrollment
A simple change in presentation prompted more Pottsgrove School District students to attend an open house at the Western Montgomery Career and Technology Center. The result? Coming year enrollments there are already rising.
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Administrator Salaries on Pottsgrove School Agenda
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