The Posts: About

About The Posts
Geographic coverage areas of six of The Posts’ editions. Our new Upper Perkiomen edition, launched in December 2021, is not yet mapped

The Posts were founded in 2008

The Posts comprise a network of free-to-the-public online news services founded during August 2008. The network serves residents of municipalities and school districts primarily in western Montgomery County PA. It includes:

The mission of The Posts, as they are known collectively, is to specialize in intensely local (also known as “hyper-local” or “micro-local”) news coverage similar to that of weekly newspapers, but presented on a daily basis. Through Oct. 31, 2022, The Posts’ network served a Google Analytics-verified monthly average audience of 56,360 unique active readers.

What we’ve done so far

Columbia Journalism Review, the nation’s oldest media monitoring publication, selected The Sanatoga Post as a feature subject in March 2012 as part of its “Guide To Online News Start-Ups” series. The Sanatoga edition’s daily headline feed, e-mailed to readers, won “All-Star Awards” in 2012, 2011 and 2010, from national e-mail vendor Constant Contact. The Sanatoga, Limerick, and Pottstown editions were chosen in 2010 by Reynolds Journalism Institute Fellow Michele McLellan as among the 14 best mini-sites in the U.S. for community news.

The Posts are registered with PR Newswire, Newswise, BusinessWire, eNewsChannels, Ag Clips, Globe NewsWire, and The NewsMarket international distribution systems.

The content of the Sanatoga edition is syndicated for national distribution by Google News and NewsBank Inc.

The Posts sell and publish local advertising, and also publish regional and national advertising syndicated through Google Adsense and other networks. Their reach and page view statistics are accredited by the Media Rating Council. Their demographic appeal and readers’ interests are reported by Quantcast. They conform with Interactive Advertising Bureau standards.

About Joe Zlomek

Joe Zlomek is the owner, publisher, and managing editor of The Posts of Sanatoga, a group of eight online-only hyperlocal news services that cater to a population of about 70,000 people across western Montgomery, eastern Berks, and northern Chester counties in Pennsylvania. He has worked as an editor, reporter, photographer, and videographer for daily and weekly newspapers, and a freelance writer and photographer for trade and general circulation magazine publishers, since age 16 (1971). Find Zlomek’s Linked-In profile here.

The Posts‘ content emulates that of weekly newspapers, but is published daily.

Zlomek is the former publisher and chief operating officer of daily newspapers in New York, Massachusetts, Indiana, New Jersey, and Pennsylvania. The Pottstown (PA) Mercury newspaper in 1990 won its second Pulitzer Prize, for editorial writing, during Zlomek’s tenure as publisher. He was one of 10 winners of the International Association of Firefighters’ photo award in 1981.

Zlomek also is:

Contact Us

To contact Zlomek or The Posts, send an e-mail to thesanatogapost@gmail.com, or call 484-243-0984.

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This page was last updated 20221122